Run the loop. Close the gate. Run it again.
RADAR™ is one operating system for revenue, run in cycles. Every client runs the same five phases; your gate verdict sets the objective of each cycle.
Two gates. One system.
Revenue maturity has two gates. Gate 1 is predictability — a repeatable way to create pipeline. Gate 2 is efficiency — a system that converts and compounds it. The fastest fix depends on which gate you’re at — and that’s exactly what the Reveal’s verdict decides.
A repeatable way to create pipeline: one-sentence ICP, a channel that works, a number you can commit to.
A system that converts and compounds: every dollar attributable, every handoff clean, improving every quarter.
“If you had to commit to a pipeline number for next quarter, could you? And would you trust it?”
One loop. Five phases.
GATE 1 CYCLES AIM AT PREDICTABILITY · GATE 2 CYCLES AIM AT EFFICIENCY · SAME LOOP, DIFFERENT OBJECTIVE
- Gate 1 focus — Architect the ICP and channel; Deploy the demand engine; Accelerate until pipeline is a number you forecast, then beat. Graduation: gate closed → re-enter the loop at Gate 2.
- Gate 2 focus — Architect the data model and handoffs; Deploy the revenue system; Accelerate until every dollar is attributable and the engine improves every quarter. Maturity score tracked quarter over quarter.
The free RADAR Scan is the 2-minute, self-serve version of the Reveal.
Your gate verdict sets the objective.
Start the loop with a Reveal: two weeks, scored report, gate verdict, roadmap — yours to keep.