Strategy before build. Always.
Every RADAR cycle opens with Architect: ICP, messaging, offer, channels, and motion — designed against your gate verdict, so every workflow we build afterward has a job.
Every workflow gets a job.
Your best-fit customer in one sentence — agreed by every co-founder.
What you say, to whom, and what they buy — as one designed system.
The channel that fits your gate — not the one that's fashionable.
How a deal actually moves — from first touch to signature.
Structure the offer so the motion can sell it.
For teams who want the blueprint and will build in-house.
How we think about going to market.
One creates the want, the other captures it. Getting the split wrong is why lead volume plateaus and cost per lead climbs at the same time.
The full process, the channel economics, and the qualification model — written for people who have to hit a pipeline number, not win a content award.
Realistic benchmarks, the three formats that produce pipeline, and the follow-up window most teams miss by two days.
Designed before anything ships.
Five questions, our gate hypothesis on the call, and a scoped proposal within 24 hours.