From founder-led to forecastable.
Turn network deals into a pipeline number you’d commit to your board: a one-sentence ICP, AI-powered outbound, and channel experiments that converge on a forecast.
Every great company starts here.
Founder-led deals, referrals, a fuzzy ICP — that’s how nearly every great B2B company starts. The Gate 1 cycle is how it becomes an engine.
Your best-fit customer in one sentence — agreed by every co-founder.
The channel that works for your stage, with messaging built to convert it.
An offer your buyer can say yes to — packaged, priced, positioned.
Research, enrichment, personalization at scale — supervised by senior operators.
Everything a campaign needs to run, measure, and improve.
The motion documented, so the next rep runs it — not relearns it.
Then we beat the number.
We run experiments until pipeline is a number — then we forecast it, then we beat it.
- Gate closed. Loop again. The engine you built becomes the system we compound. → Revenue Operations
- A driver in the seat. Once the engine works, we help you hire and ramp your first AE/SDR into it. → AI Sales Systems
How we build pipeline.
The full process, the channel economics, and the qualification model — written for people who have to hit a pipeline number, not win a content award.
Benchmarks by channel and deal size, the formula that actually matters, and what to expect from agencies, in-house, and pay-per-lead models.
Realistic benchmarks, the three formats that produce pipeline, and the follow-up window most teams miss by two days.
Make pipeline a number, not a hope.
Start with the free 2-minute Scan, or go straight to a working session — five questions, our gate hypothesis, a scoped proposal within 24 hours.